Need To Know

The best advice you can get. It’s priceless!

Paul’s been doing business online since 1995, and has been giving
away his no cost newsletter, TalkBiz News, since ‘96.
Need to Know
Last year, Paul decided to put the most important lessons he’s learned
about online business into a book, and just gave it to his subscribers
as an early Christmas gift.

It’s 112 pages, including a lot of information you won’t find even in
some of the high-priced courses out there.

I still can’t believe he’s not charging for this thing!

“Need to Know” starts with a bang. Chapter Zero may be the best
explanation I’ve ever seen of how to develop unstoppable drive and
momentum. It is definitely NOT the usual rah-rah motivational hype.

He then goes on to show you the biggest mistake people make in choosing
a product, what benefits REALLY are and how to communicate them
effectively, the difference between an “aspirin sale” and a “rose sale” and
why that’s important, the mathematics of traffic, ways to get more mileage
from every piece of content you create, and how to kill the confusion that
comes from too many options.

That’s just in chapter one. Don’t get me started on chapter 2!

There are 16 chapters, all like that. Hard-hitting information, with a lot
of fun in the process. (The wombat story is worth the read by itself.)

Paul shows you how to sell more of your products, for higher prices,
and have your customers thank you for it. A fun way to learn new online
business techniques. How to use leverage to build things quickly. What
really matters when communicating with your visitors. How to be interesting
in print, and keep people’s attention in this noisy environment.

There’s so much in the book that it would take me 10 pages just to list it all.

You’re better off spending the time reading the book for yourself.

Like I said, it’s a gift you get just for signing up for his newsletter which won’t
cost you anyting either.

Get this one. You’ll be glad you did. And you even get to keep your wallet
in your pocket this time …